Y&R grow animal beards for schick’s free your skin campaign

The beard trend has quickly become an international craze and grooming brands, like razor company schick, aim to encourage the regular trimming and upkeep of burly facial hair. for their latest advertising campaign, they’ve teamed up with Y&R new zealand to create a humorous and bizarre series featuring three men with ‘beastly’ beards. the overgrowing hair has become so burly and unkempt that it has turned into an animal, carrying the message that men should shave before their beards get out of hand. the ‘free your skin’ series sees the otherwise manly beards as fuzzy criters desperately clinging on to and hugging the mens’ chins, warning scruff-lovers to manicure their mustaches before they turn feral.

source:Designboom